April 30, 2015
NASCAR Champion Jimmie Johnson and American Ballet Theatre soloist Misty Copeland are new Seiko brand ambassadors. Each will star in new Seiko advertising starting this fall, featuring the brand’s philosophy of being “always one step ahead of the rest” in new Seiko Coutura and Tressia collection campaigns.
Johnson, Seiko’s new face of its Coutura collection for men, is arguably the most dominant driver in the last thirteen years of NASCAR as a six-time NASCAR Champion with seventy-one career wins. Copeland, Seiko’s new face of the Coutura and Tressia collections for ladies, is the first female African American in two decades to become a soloist at American Ballet Theatre and is an inspiration to many. She is also a philanthropist, entertainer and author of a bestselling memoir, Life in Motion, as well as an award-winning children’s picture book, Firebird.
“We are pleased to welcome both Jimmie Johnson and Misty Copeland to the Seiko Nation as brand ambassadors, representing Seiko as forward-thinking personalities behind our progressive brand,” says Yosh Kawada, president and CEO of Seiko Corporation of America.